Frequently asked questions. How to order a turnkey website?
We decided to write the following recommendations and sincerely believe that it will assist our customers in the preparation of an order for a turnkey website production service. We, in turn, will have fewer questions, which will significantly reduce the time of work. If, after reading this material, you still have questions, we will be happy to answer them. You only need to contact us.
Make a choice and register a domain name.
If possible, we recommend that you use a word in the name that speaks about the subject of your site. For example, if you are selling flowers, try combining the company name with the word flowers, www.companyflowers.com. You can also use a combination of a pair of keywords, for example, www.flowers-in-tallinn.com. Whatever it is, you are absolutely free to choose. We recommend Zone.ee for checking the availability and registration of a domain name. We can also register a domain for you and then transfer ownership to your name.
Decide which sections / pages you want to see on your site.
Usually this is the Start page, on which the visitor gets by typing your domain in the address bar of the browser. It is also often the main one. Page About Us. Here you talk about what your website is about. If this is the site of the company, then you will tell the basic facts about your organisation, the history of creation, achievements, the list of your customers. Services page – list and description of services. If you are an artist, photographer or designer, then you will have a page Our works or Portfolio with your works. Or goods, if we are talking about an online shop. Contact page – here, besides the details of the organisation, you can put a contact feedback form, online chat, order a call back.
Think well about keywords.
Before you start writing content (texts for the site), think about keywords. These are words, expressions that speak about the services that you provide, the goods that you sell, the geography of activity. Words and expressions of what your page is about (selling flowers, flowers at the best prices, flowers at home, etc.).
Prepare the texts.
The text should be at least 200-300 words, more is better. Ideally, the Main page should have at least 900 words. The texts should contain keywords, use keywords several times in the content, this will strengthen the position of your webpage in the search results for keywords.
Prepare the media (pictures, icons, photos).
Take photos with one camera / phone, otherwise on the screen the photos will be noticeably different from each other. You can find, select and download free photo / pictures on your subject, for example, at www.unslpash.com or www.pexels.com.
Basic search engine optimisation.
We will install a special SEO plugin, determine from one to five keywords and analyse the content of each page. Determine on the headings and meta-description of the pages – this data will be shownby search engines in the search results. Also, we optimise the media, put a description of the media for your topic, configure the caching plugin for fast loading of the site. Connect your site to the main search engines (Google, Yandex).
Your site should be hosted on a server, from where it will be available to visitors from all over the world. We are pleased to host your resource on our server, which is located in the heart of Europe, in Munich, Germany.
So, your site is online, visitors are contacting you, but, unfortunately, not everyone becomes a customer… We offer an absolutely automated way to collect information about your visitors. You will be able to inform all or part of them by e-mail about news, advertising campaigns, promotions, discounts on your goods and services, new arrivals to your store. You will be able to track who opened your message and when followed a link, and the system will automatically exclude invalid email addresses. A demo of our system is available here.